How does content shape our world? In 1826, French physician Anthelme Brillat-Savarin wrote: "Tell me what you eat, and I will tell you what you are." In other words, we are individually, societally, nationally and globally the product of what we consume. When we allow the limited real estate of our mindscape to be drilled by low-grade, fast food and imagination-devoid content… we are what we eat.
How does content shape our world? It communicates. It sells. It carries power, opportunity and great responsibility. It can be poisonous, destructive and manipulative, and it’s often numbing, insulting, time-sucking and distracting. In a world where people are busy, sharp and increasingly discerning, they deserve content that respects their intelligence and the economics of their time.
The words and images we consume as content profoundly influence our social and emotional landscapes. Content tells stories. It unites us through shared narratives. It showcases innovation, educates us, uplifts us, inspires us, and has the power to ignite revolutions of thought and behavior. Content generation can be a positive, value-adding force in the world - an agent of evolution via the consciously crafted written word. As a writer, an artist, designer, salesperson, business owner or manager of an organization, are you a good witch or a bad witch? Do you use the dark side of the Force, or are you of the Jedi Order? Are your marketing efforts in service to producing quality and value or do you follow the slick track of the quick, the easy and the played out?
There are endless ways in which each of us can tip the scale toward the horizon of progress or dive deeper into the vortex of more cheap, disposable crap. As a writer, I choose to create powerful, authentic content for businesses and causes that I genuinely believe in. I say “authentic,” not because it’s a marketing buzzword, but because human beings can smell inauthenticity from a mile away. I know I can. I may be a content generator, but I’m also a content consumer, maneuvering the same gauntlet of advertisements, sound bytes and intelligence-corroding pop media as the rest of you fine people.
If we are what we eat in terms of content, and we understand that it profoundly shapes the world in which we live, let’s collectively choose to dine upon only the best, and to grow more of what’s brilliant, sexy, edgy, witty, thought provoking, inspiring, and above all else - real.